Commerce & Services Italy

The network of supermarkets and hypermarkets in Italy is well developed and covers all regions of the country.

 

Supermarkets play a key role in Italy's retail sector. Among the leading chains are:

- Conad — the largest chain in Italy with more than 3,000 stores across the country, including supermarkets and hypermarkets.

- Coop — one of the most popular supermarket chains, managed by cooperatives, with over 1,800 stores.

- Esselunga — known for its high-quality service and products, mainly present in the northern and central regions of Italy.

- Selex — includes many brands like Famila and A&O, and has over 2,400 stores.

 

These chains offer a wide range of products, including food, household chemicals, cosmetics, and many other categories.

 

Hypermarkets in Italy also play an important role, although they are not as widespread as supermarkets. Among the largest hypermarket chains:

- Carrefour — an international chain with more than 1,400 stores, including hypermarkets throughout Italy.

- Iper — an Italian hypermarket chain specializing in large formats and a wide assortment, particularly in appliances and electronics categories.

 

Italian supermarket and hypermarket chains continue to evolve, implementing new store formats and strategies to meet customer needs. For example, many hypermarkets are transitioning to hybrid formats, combining traditional retail with e-services, such as "click-and-collect." There is also growing attention to sustainable development, local products, and health goods.

In Italy, there are many popular online stores offering a wide range of products and services for various needs. Below are the largest and most visited online stores:

Amazon.it - An undisputed leader among online stores in Italy. Amazon offers almost everything — from electronics and books to groceries and clothing. It is a one-stop-shop that is hugely popular among Italian shoppers.

Subito.it - The largest classifieds platform in Italy, where users can buy and sell various goods, including cars, real estate, and electronics.

eBay.it - A popular platform for auctions and direct purchases. Here you can find both new and used items from private sellers and companies.

AliExpress.com - An international platform offering a wide selection of affordable products, including clothing, electronics, accessories, and much more. AliExpress is particularly popular due to its low prices and free shipping.

Temu.com - A relatively new player in the market, quickly gaining popularity thanks to its wide range of products and competitive prices.

Postal services in Italy are primarily provided by Poste Italiane, which is the main postal service in the country.

Post offices:

   - Post offices in Italy are widely available and present in practically every city and town. They offer a wide range of services, including sending and receiving letters and parcels, bill payments, money transfers, and even banking services.

   - The working hours of post offices may vary, but most are open from Monday to Saturday, with a break for lunch. In large cities, some branches may operate without a break and are open on Saturday mornings.

Courier services:

   - In addition to Poste Italiane, international courier companies such as DHL, UPS, FedEx, and others operate in Italy, offering express delivery services both domestically and internationally.

Digital services:

   - Poste Italiane offers various digital services, including bill payments, sending emails, and managing bank accounts through online platforms.

   - There is also a mobile app that allows you to track shipments, receive notifications, and manage services directly from your phone.

The telecommunications service market in Italy is quite developed and offers a wide range of services, including television, internet, and telephone communication.

Television services

Digital television:

   - In Italy, the main format of broadcasting is digital television. It provides access to national and regional channels without the need for cable network connection.

   - RAI is the main state television operator, offering several channels, including RAI 1, RAI 2, and RAI 3. Besides RAI, there are many private channels, such as Mediaset (Canale 5, Italia 1, Rete 4) and La7.

Satellite and Cable Television:

   - Satellite television is mainly represented by the company Sky Italia, which offers a wide selection of channels, including sports, news, and entertainment. Sky Italia also provides the option to view channels in HD and 4K.

   - There is also the possibility of subscribing to cable television, which is usually provided through internet providers and includes channel packages with access to premium content.

Streaming Services:

   - In recent years, streaming platforms such as Netflix, Amazon Prime Video, Disney+, and NOW TV (from Sky) have gained popularity. These services offer a rich catalog of movies, series, and shows in various languages.

 

Internet Services

Broadband Internet (ADSL/VDSL):

   - Broadband internet via telephone lines (ADSL and VDSL) remains a common way of connecting to the network, especially in rural areas. Major providers like TIM (Telecom Italia) offer stable and affordable solutions.

Fiber Optic Internet (FTTH/FTTC):

   - In large cities and densely populated areas, fiber optic networks are actively developing, providing high-speed connections (up to 1 Gbps). Fastweb, Vodafone, and TIM offer such services with various packages and options for home users and businesses.

Mobile Internet:

   - Mobile operators such as TIM, Vodafone, WindTre, and Iliad offer a wide range of mobile internet tariffs, including 4G and 5G connections. These tariffs may include unlimited traffic, allowing the use of mobile internet as the primary means of connection.

 

Telephone Services

Fixed-line Telephone Service:

   - Fixed-line telephone service is still popular in Italy, especially among the older generation and for businesses. Many providers offer combined packages that include a fixed telephone line and internet.

Mobile Communication:

   - Mobile communication in Italy is provided by several major operators, including TIM, Vodafone, WindTre, and Iliad. They offer a variety of tariff plans, including prepaid SIM cards and contracts with monthly payments. Italy's mobile network is well developed, providing quality coverage in both urban and rural areas.

 

How to Buy a SIM Card in Italy as a Foreigner 

Choosing an Operator:

   - In Italy, several major mobile operators offer SIM cards: TIM, Vodafone, WindTre, and Iliad. The choice of operator depends on your needs: service costs, quality of communication, data volume, and additional options.

Visiting a Store or Sales Point:

   - SIM cards can be purchased in the official operator stores, shopping centers, as well as in some newspaper kiosks and tobacco shops. It is important to ensure that the sales point is an official dealer.

Required Documents:

   - Foreigners need a passport or another identity document (such as a national ID for EU citizens) to purchase a SIM card in Italy. In some cases, proof of residence (such as a rented apartment or hotel) may also be required.

Choosing a Tariff Plan:

   - Operators offer different tariff plans, including prepaid and contract SIM cards. Prepaid cards are usually more popular among tourists and temporary residents as they do not require long-term commitments. You can choose a plan with included minutes, SMS, and data volume depending on your needs.

 

How to Connect to the Internet 

1. Choosing a Provider and Type of Connection.

2. Checking Service Availability.

3. Choosing a Tariff Plan

4. Submitting an Application

   - Online: The most convenient way is to submit an application via the provider's website. You can choose a tariff, fill out a form with personal details, and schedule an installation date.

   - By Phone or In-Office: You can also call customer support or visit the provider's office to sign a contract.

5. Equipment Installation

   - The provider will schedule an installation date, when a technician will come to your home for connection and equipment setup (router). This usually takes from a few days to two weeks, depending on the provider's workload and equipment availability.

6. Connection and Activation

   - After installation, the equipment will be connected to the line, and the provider will activate the service. In some cases, you may need login credentials to access the router's web interface for setting up Wi-Fi and other parameters.

7. Contracts and Conditions

   - Most providers require signing a contract for a specific term (usually from 12 to 24 months). Carefully review the contract terms to avoid unexpected expenses when terminating the contract early.

Food Delivery

 Just Eat:

   - One of the most popular food delivery services in Italy. Just Eat works with numerous restaurants across the country, providing users with a wide selection of dishes, including pizza, sushi, burgers, and traditional Italian cuisine.

   - The service is available in many major cities such as Rome, Milan, Naples, and Florence.

 

Glovo:

   - Glovo is an international delivery platform actively operating in Italy. Glovo delivers not only food from restaurants but also goods from stores, pharmacies, and even flowers.

   - Glovo also offers an express delivery service, making it convenient for urgent purchases.

Deliveroo:

   - Deliveroo is another popular food delivery service, especially in major cities in Italy. It is known for high-quality service and partnerships with prestigious restaurants.

   - The service is actively expanding, offering users discounts and promotions for regular customers.

Uber Eats:

   - Uber Eats operates in Italy, mostly in large cities. This service is known for fast delivery and integration with the popular Uber app, allowing users to easily place orders.

 

Goods Delivery

Amazon Prime Now:

   - Amazon Prime Now offers fast delivery of goods including groceries, electronics, and more. In some cities, delivery within a few hours is available.

   - The service is available for Amazon Prime subscribers and is very popular among those who value speed and convenience.

 

Esselunga a Casa:

   - Esselunga is one of the largest supermarket chains in Italy, offering home delivery of groceries. Users can order fresh products, beverages, household chemicals, and other goods.

   - The service is convenient as it allows scheduling delivery at a convenient time and date.

 

Everli:

   - Everli (formerly known as Supermercato24) is a platform that aggregates various supermarkets and allows users to order groceries for home delivery. Everli is particularly convenient as it allows selecting from multiple shops and comparing prices.

 - The service is available in most major cities in Italy and continues to expand.

The working hours of shops and services in Italy can vary depending on the type of establishment, region, and day of the week. However, there are certain common patterns that can help you navigate the schedule.

General working hours

Shops and supermarkets:

 - Most shops in Italy are open from 9:00 to 13:00 and then from 15:30 to 19:30. This is due to the traditional Italian siesta break, especially in small towns and villages.

 - Supermarkets usually have longer working hours. In large cities, they may be open from 8:00 to 20:00 or 21:00. Some large supermarkets like Esselunga or Coop may operate without a siesta break.

 - In large cities and tourist areas, you can find supermarkets open until late evening and even 24/7.

Shopping centers and malls:

 - Shopping centers and malls in Italy are usually open from 9:00 to 22:00, especially on weekends and before holidays. However, on weekdays, earlier closing times are possible.

Restaurants and cafes:

 - Restaurants usually open for lunch from 12:30 to 14:30 and then close, reopening for dinner from 19:00 to 23:00. In tourist areas or large cities, some restaurants may operate without a break.

 - Cafes and bars open early in the morning, around 7:00 or 8:00, and operate until late in the evening, often until 23:00 or later.

Banks:

 - Banks in Italy operate from 8:30 to 13:30 and from 14:30 to 16:00. On weekends, banks are generally closed.

Pharmacies:

 - Pharmacies (farmacia) operate from 9:00 to 13:00 and from 15:30 to 19:30. However, in each city, there are duty pharmacies that operate 24/7 according to a schedule known as "farmacia di turno". In large cities, there are also pharmacies that work without a break.

Schedule features on weekends and holidays

- On Sunday, most shops are closed, except for large supermarkets and shopping centers, especially in large cities and tourist areas.

- On holidays, many shops and services may be closed, although in large cities, you can find some supermarkets and pharmacies operating on a reduced schedule.

In Italy, there are many local and international brands represented, covering a wide range of goods and services—from fashion and cosmetics to electronics and food products.

Local brands

Fashion and accessories:

   - Gucci: One of the most famous Italian brands specializing in luxury fashion, shoes, and accessories. Gucci symbolizes Italian style and quality.

   - Prada: Another globally renowned Italian brand offering luxury clothing, shoes, bags, and accessories.

   - Armani: An Italian fashion house offering a wide range of clothing, accessories, and cosmetics. Armani also includes youth lines (Emporio Armani) and more affordable products (Armani Exchange).

   - Dolce & Gabbana: This brand is known for its vibrant and bold designs that embody Italian passion and culture.

   - Ferrari: A symbol of speed and luxury, Ferrari is one of the most famous Italian automotive brands.

Food and beverages:

   - Barilla: One of the largest pasta producers in the world, Barilla also produces sauces and other products.

   - Lavazza: A leading Italian coffee brand known for its high-quality products, present in many countries worldwide.

   - Ferrero: Known for products like Nutella, Ferrero Rocher, and Kinder. Ferrero is one of the largest confectionery manufacturers in the world.

Cosmetics and care:

   - Kiko Milano: An Italian cosmetics brand offering a wide range of products at affordable prices. Kiko is known for its high-quality and diverse makeup and skincare products.

 

International brands

 

Electronics and appliances:

   - Apple: Apple products, including iPhone, iPad, and Mac, are widely represented in Italy, with numerous official stores and resellers.

   - Samsung: The Korean giant offering a wide range of electronics and appliances also has a significant presence in the Italian market.

Fashion and clothing:

   - Zara: The Spanish fast-fashion brand is popular in Italy for its modern designs and affordable prices.

 - H&M: Swedish clothing brand offering affordable fashion solutions for the whole family, also widely represented in Italian cities.

 - Nike: American brand of sportswear and footwear, also has many stores and is present in major shopping centers throughout Italy.

Food and supermarkets:

 - Carrefour: French supermarket chain, one of the largest in Europe, actively present in Italy, offering a wide range of food and household products.

 - Lidl: German supermarket chain known for its affordable prices and wide range of products, also popular among Italian consumers.

Shopping in Italy is not only a process of purchasing goods, but also a cultural event where it is important to consider local traditions and norms of behavior.

Main features of local etiquette

Greetings and communication:

 - In Italy, it is customary to greet when entering a store or boutique. You can say "Buongiorno" (Good day) or "Buonasera" (Good evening), depending on the time of day.

 - Italians value politeness and respect. Before asking a question or seeking help, it is worth starting with a greeting.

Bargaining and price discussions:

 - In large supermarkets and fixed-price stores, discussing prices is not customary, but in small shops, markets, or tourist areas, you can sometimes try to bargain. However, it should be done tactfully and with respect.

 - In Italy, the culture of sales is also well developed, especially during sale seasons, when many stores offer significant discounts on goods.

Order and queues:

 - Italians respect order and queue systems. In queues, whether in a store, bank, or post office, it is necessary to patiently wait your turn and not try to get ahead of others.

Working hours and siesta:

 - Many stores, especially in small towns and rural areas, close for a siesta from 1:00 PM to 3:30 or 4:00 PM. In large cities and shopping centers, stores often operate without a break, but knowing the local schedule helps avoid unpleasant surprises.

 - Sundays and holidays are days off for many stores. However, supermarkets and large shopping centers may be open, especially in tourist areas.

Quality and Local Products:

   - Italians take pride in the quality of local goods and products Made in Italy. Whether it's food, clothing, or wine, in Italy, there is particular attention paid to the origin and quality of the product.

   - Local markets and specialized stores, such as butcher shops, cheese shops, and bakeries, often offer products of the highest quality, and shoppers are often interested in the origin and production process of the products.

Tipping Culture:

   - Unlike in some countries, tipping in Italy is not mandatory, but it is always appreciated if you are satisfied with the service. In restaurants, tips usually amount to 5-10% of the bill and are left on the table.

 

Thus, shopping in Italy is not just a necessity but also an opportunity to immerse yourself in the local culture. Respectful attitude towards local traditions, politeness, and knowledge of certain nuances will help better understand Italian culture and enjoy the shopping process. Regardless of where you shop — in markets, boutiques, or supermarkets — respect for local customs is always appreciated.

Winter Sales

- Period: Winter sales usually start in the first days of January and last until mid or late February.

- Features: This period is perfect for purchasing winter clothing, shoes, and accessories at significantly reduced prices. Early in the sales, discounts may be around 20-30%, but by the end of the season, they often reach 50-70%.

 

Summer Sales

- Period: Summer sales start in the first days of July and last until the end of August.

- Features: During this time, you can purchase summer clothing, shoes, and other goods at advantageous prices. As with winter sales, the first weeks are characterized by moderate discounts which increase towards the end of the season.

 

Additional Promotions and Sales

- Black Friday and Cyber Monday: These international sales events are also gaining popularity in Italy. They take place at the end of November, and many stores offer significant discounts on various categories of goods, including electronics, fashion, and household appliances.

- Interseasonal Sales: Besides the main sale seasons, many stores have additional discount periods during the interseason, which may coincide with holidays, such as Christmas or Easter.

    In Italy, the household waste recycling and disposal system is well-organized and is actively developing, especially in large cities and regions with high levels of environmental awareness. The main aspects of the system include separate waste collection, the recycling of various types of waste, and the management of special waste.

Separate Waste Collection

1. Types of Waste:

   - Organic Waste: This category includes food waste, which is collected separately for subsequent processing into compost or biogas. Special containers for organic waste are typically brown.

   - Paper and Cardboard: Paper, cardboard, and paper packaging are collected in separate containers (usually white or blue) for recycling.

   - Plastic and Metal: Plastic and metal packaging, such as bottles, cans, etc., are collected together in yellow containers.

   - Glass: Glass bottles and jars are disposed of in special green containers.

   - Non-Recyclable Waste: These are residual wastes that cannot be recycled, and they are collected separately in gray or black containers.

2. Collection Schedule and Rules:

   - Different regions in Italy have specified waste collection schedules that must be followed. Often, there are different times and days for various types of waste.

   - Violation of separate waste collection rules can lead to fines, especially in cities with a well-established waste disposal system.

 

Waste Recycling

1. Recycling Centers:

   - Separately collected waste is sent to recycling plants, where they are processed into new materials or products. For example, compost is made from organic waste, and plastic is recycled into new plastic products.

2. Special Waste:

   - There are special collection points for the disposal of batteries, electronic waste (such as old mobile phones or computers), and large items (furniture, appliances). In some regions, separate collection of textiles and clothing is organized.

 

Thus, Italy takes the issues of waste disposal and recycling seriously, implementing modern systems and technologies. Separate waste collection and recycling are becoming the norm for Italians, and the country is actively working on improving these processes. Adhering to sorting rules and proper waste disposal are important not only for maintaining cleanliness but also for preserving the environment.